Same product. Different price. Which data made the difference?

Executive summary

Maryland’s enrolled HB 895 text places scoped limits on personal-data-based price increases by specified food retailers and delivery providers. Its exceptions and scope matter; it should not be described as a blanket ban on dynamic pricing.

It does not create a Turkish-law rule. It offers a useful review question for retailers in Türkiye: does a price change reflect stock, delivery cost or a customer profile? Review one campaign from data collection to the displayed offer, retaining the applicable pricing rule and a record of the customer-facing explanation.

Sources

Maryland General Assembly · HB 895, enrolled text

https://mgaleg.maryland.gov/2026RS/bills/hb/hb0895E.pdf

KVKK · Aydınlatma yükümlülüğü

https://www.kvkk.gov.tr/Icerik/2033/Aydinlatma-Yukumlulugu-