How many purposes sit behind one loyalty checkbox?

Executive summary

Review loyalty membership, profiling and communications as separate activities. Map one customer journey from registration through purchase, messaging and withdrawal.

For each step, identify the purpose, required fields, recipients and applicable legal basis. Test whether a preference expressed in the app is reflected at the till. Our proposed purpose table helps legal and marketing teams compare the wording with the system’s actual behaviour.

Sources

KVKK · Aydınlatma yükümlülüğü

https://www.kvkk.gov.tr/Icerik/2033/Aydinlatma-Yukumlulugu-

KVKK · Açık rıza alırken dikkat edilecek hususlar

https://www.kvkk.gov.tr/Icerik/2037/Acik-Riza-Alirken-Dikkat-Edilecek-Hususlar